7 Ways Events Can Grow Your Hospitality Business

How are you standing out from the crowd, and making sure your voice is being heard over your competitors in the hospitality industry?

In today’s overcrowded marketplace, what are you doing to make your business grow?

Hosting a regular event can be super beneficial to your hospitality business in a number of ways, all of which help your business thrive!

 

  1. Positioning

Nothing says we are the best than hosting regular events. This will also create great marketing content for your business, educate consumers on what your venue does and of course drive them through the door to try your establishment.

 

  1. Engaging new customers

As consumers demand more and more from the service industry you want to ensure that you over deliver every time. For example on a quiet Monday evening I pop into your restaurant for dinner and see WOW they have a professional trivia night on, will I return to enjoy that event another week – of course I will!

 

We Can Help!

One of the fastest growing trend is hospitality, a Trivia night attracts customers young and old who are ready to test their brain while sampling your latest food and drinks! Our professional trivia masters are renown for their fun and engaging quizzes across Jacksonville.

 

  1. Reward Current Customers

It costs almost three times as much to attract new customers, as it does to retain current customers. Reward your regulars for their loyalty with a fun events, including entertainment, which is sure to make them feel valued and special.

 

We Can Help!

Nothing helps customers relax more than some drinks and music, even if it is Tuesday night, where letting your hair down just might just be what the doctor ordered. We have a range of DJs with a wide selection of tunes to match the tone of your venue. Whether it’s a daytime event or evening party, we can make sure it goes off with a bang and leaves your customers wanting more!

 

  1. Celebrate Your Success

Have you reached a significant industry milestone? Won an accolade or award? Or are you launching a new innovative product or service? Then host an event to celebrate it, and invite your customers! Keeping customers engaged during your journey helps make them feel like they are a key part of your success, because they are!

 

We Can Help!

Create atmosphere and add pizzazz with our selection of uplighters, mirror balls, and other lighting products that can be adjusted to suit all of your needs.

 

  1. Marketing Gold

Content Marketing is massive right now, and events will not only generate great publicity, reward current customer and attract new ones but they can also be a fantastic source of content for your online, print, and social media marketing for months, if not years, to come. Photos, videos, and testimonials can all be used, re-used, and re-worked to suit your marketing needs.

 

We Can Help!

Everyone loves a selfie – lighten the mood at your event and provide entertainment for your guests with our exclusive Mirror Me Photo Booth, a unique experience that will have your guests queuing up to take part. Encourage your guests to share their selfies on social media using a hashtag created for your event, and offer a prize for the best photo.

 

  1. Lead Generation

Events can be held to target potential new customers who may not be familiar with you and your venue. Hosting a free disco, karaoke or trivia night allows you to mingle with customers in a relaxing environment, and the opportunity to collect their data, with free prizes draws throughout the evening.

 

We Can Help!

With over 30 years collective experience, the White Knight Entertainment team can throw you the event of the century, the hardest part is choosing which your new customers will like best!

 

  1. Leave a Lasting Impression

What makes your business and brand different? What’s your brand personality? Tailor your event to suit, and not only will it be a more genuine experience, but it will also be much more memorable. Embrace your kooky characteristics, and use them to your advantage. Every business has them, if you don’t know what yours are, contact us and find out!